Client: Brunch2Bomb + Fixins Soul Kitchen LA Live
The Brunch 2 Bomb: No Grits, No Glory Edition was a day to celebrate Black culture and creatives for a first-of-its-kind event on the LA LIVE campus. It brought together the community with live music, food, drinks, and dancing. With sponsors LA Live, LA Lakers, LA Clippers, LA Kings, LA Sparks, Crypto.com Arena, AEG, McDonald’s, Coca-Cola, Franklin Templeton and Fiduciary Trust, we offerered an elevated ‘family reunion’ experience to Angelenos, giving them everything they could ask for and more in one day.
Objective:
To create a comprehensive promotional kit along with event collateral, signage, a 40ft long mural, and enviornmental graphics.
Solution:
The theme of the event and the time of the event was during Golden Hour. I knew that I wanted to incorporate warm colors, but also balance it with a warmer toned cool color. Many of the designs created for this event reference the style of art from the Harlem Renaissance, an important period of time for Black art.
McDonald’s “Black and Positively Golden Hour” Stage Design with Sponsor Logos Featured
T-SHIRT COLLATERAL
"STRIVERS ROW" EVENT MURAL
Strivers Row is a location in Harlem that was intended to be the next big housing craze for upper middle class White Americans in the late 1800s. By the 1920s however, it became home to Black Excellence as Black-Americans began to inhabit it and cause one of the earliest cases of “white flight”. This mural is based off of this community in Harlem and it’s display of Black Excellence. Everyone featured on this wall are examples of people who have encouraged others to be their most authentic selves while shining in their respective fields.
The design was based off the art found in the Harlem Renaissance with colors reflecting this art period. It stood at 10ft tall and 40ft long and was a major visual asset designed for not only education but also as a colorful “instagrammable” moment where photos and interviews could occur.
the box art
My client wanted to lean into a vintage aesthetic for this event. The image on the left in particular was what caught their eye, and they wondered if I would be able to do photo manipulation in order to change it from a white woman to a Black woman with groceries more fitting of Black households sticking out of the bag. This image ended up being key art that defined the branding style for the rest of the event’s collateral.
before
after
Social Media Promotion Posts
