Client: ARRAYNow (Ava DuVernay)
In Our Mothers’ Gardens celebrates the strength and resiliency of Black women and Black families through the complex, and often times humorous, relationship between mothers and daughters.

Objective:
To create key art for the film, along with a comprehensive kit of promotional materials for both the release of the film on Netflix, along with several digital events that supported the release. It must incorporate images of all the featured women.

Solution:
The use of picture frames, flowers, and vintage looking peach wallpaper are used to evoke a feeling of nostalgia and femininity. Each frame gives each woman the opprotunity to be featured and highlighted as essential parts of the documentary film. Items like vintage frames and television lines would be used throughout the social media campaign to evoke nostalgia.

Further process + details regarding this project and client are under NDA.